Privacy Notice and Cookie Policy

This Privacy Notice and Cookie Policy explains how MAYFAIR FINANCIAL SERVICES LTD (the “Company”), Via Giuseppe Cattori 12, 6900 Lugano, Switzerland, processes personal data through this website (the “Site”), in accordance with the Swiss Federal Act on Data Protection (“FADP”) and its implementing provisions.

By accessing or using the Site, you acknowledge that personal data may be processed as described in this Privacy Notice and Cookie Policy.

For any data protection request or enquiry, you may contact the Company at:
MAYFAIR FINANCIAL SERVICES LTD
Via Giuseppe Cattori 12, 6900 Lugano, Switzerland
Email: legal-rep@mayfair-ltd.ch

Categories of personal data processed
When you visit or use the Site, the Company may process personal data such as:
• technical browsing data, including IP address, date and time of access, requested pages, browser type and version, operating system, device information, language settings, referring website, server log data and similar technical information;
• security-related data processed through tools and systems used to protect the Site against abuse, unauthorised access, malware, spam or other harmful activities.

Purposes of processing
The Company may process personal data for the following purposes:
• to ensure the proper operation, availability and security of the Site;
• to respond to requests, messages and communications received through the Site or by email;
• to manage and document contacts and follow-up communications;
• to comply with legal, regulatory and evidentiary obligations;
• to protect the Company’s rights, legitimate interests and IT infrastructure;
• to prevent misuse, fraud, abuse or unlawful activity;
• where applicable and lawfully implemented, to obtain statistical information on the use of the Site and to improve its content, functionality and user experience.

Legal basis
The Company processes personal data in compliance with the FADP. Depending on the circumstances, processing may take place because:
• it is necessary to take steps at your request prior to entering into a business relationship or to handle your enquiry;
• it is necessary to comply with legal or regulatory obligations;
• it is justified by overriding private interests of the Company, such as ensuring the security, integrity and continuity of the Site and handling communications;
• your consent has been obtained where required, in particular for non-essential cookies or third-party tools, where applicable.

Source of personal data
Personal data is collected either directly from you, when you contact the Company or interact with the Site, or automatically when you browse the Site through technical systems, logs, cookies and security tools.

Recipients and service providers
Personal data may be disclosed, to the extent necessary, to:
• external IT, hosting, website maintenance, security and support providers;
• professional advisers, where required;
• competent authorities, courts or public bodies, where disclosure is required by law or necessary to protect the Company’s rights.
Such recipients may process personal data on behalf of the Company or, where applicable, as independent controllers in accordance with their own legal responsibilities.

Cross-border disclosures
Personal data processed through the Site is primarily handled in connection with the Company’s activities in Switzerland. Where external service providers are used, personal data may also be processed in other countries. If personal data is disclosed to a country that does not provide an adequate level of data protection under Swiss law, the Company shall ensure an appropriate level of protection by implementing suitable safeguards, where required, or rely on another lawful basis permitted by the FADP.

Retention period
Personal data is retained only for as long as necessary for the purposes described above and in accordance with applicable legal, regulatory, contractual and evidentiary requirements. The retention period may vary depending on the category of data and the purpose of processing. Once personal data is no longer required for the relevant purpose, it will be deleted, anonymised or securely archived, unless further retention is required or permitted by law.

Data requiring special protection
The Site is not intended to collect personal data requiring special protection within the meaning of the FADP, unless necessary and based on an appropriate legal basis. You are asked not to submit such data through the Site unless strictly necessary. If such data is voluntarily submitted, the Company will process it only to the extent necessary to handle the relevant request and in accordance with applicable law.

Security measures
The Company implements appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, disclosure or destruction. However, no transmission over the internet or by ordinary email can be guaranteed to be fully secure.

Your rights
Subject to the conditions and limitations set out by applicable law, you may have the right to:
• request information on whether the Company processes your personal data;
• obtain access to your personal data;
• request correction of inaccurate personal data;
• request deletion of personal data where permitted by law;
• object to certain processing activities or request restriction, where applicable;
• receive personal data in a commonly used electronic format or request its transfer, where the legal conditions are met;
• withdraw consent at any time, where processing is based on consent.
Requests may be submitted using the contact details indicated above.

Cookies and similar technologies
Cookies are small text files stored on your device when you visit a website. Some cookies are strictly necessary for the functioning of the Site and do not require prior consent. The categories of cookies that may be used on the Site include:
• strictly necessary cookies, required for the operation, security and basic functionality of the Site.
You may manage cookies through your browser settings and, where applicable, through the cookie banner or preference tool made available on the Site. Disabling certain cookies may affect the availability or proper functioning of some parts of the Site.

Links to other websites
The Site may contain links to external websites or services not operated by the Company. The Company is not responsible for the privacy practices, content or security of such third-party websites.

Amendments
The Company may amend this Privacy Notice and Cookie Policy from time to time. The version published on the Site from time to time shall prevail.